The show must go on - how to win in your industry in a no-trade show period
Trade shows are still the pinnacle of industry gatherings – the place where clients are met and made and one can present themselves to the industry. However: How do exhibitors and other industry players gain visibility in their market and win new clients in the periods of no ongoing trade shows? Messe München helps bridge this gap with an ecosystem of proprietary digital products that help exhibitors and industry players fulfill their needs.
In his talk, Vincent will introduce Messe München’s new online marketing service “recommends”. This new type of B2B marketing technology is based on Messe München’s world leading trade show data and allows organizations to address decision makers and expert visitor all over the internet – even where one would not guess them to be.