Transform Europe

Savoy Place, London
Wednesday 6th December 2017



Adam Jones

Adam Jones

Director - Digital Products, Freeman EMEA

Adam has worked in the event industry for more than a decade, and in 2009 he launched specialist event technology business Showplans, which comprises four cutting-edge floor plan technologies. The award-winning floor plan design and cloud based event management software has been used at a number of high-profile shows, including Mobile World Congress, the Farnborough International Airshow and the Ideal Home Show.

In his role as founder and CEO of Showplans, Adam applied his design skills and unique ability to identify digital trends to develop pioneering technologies that streamline processes and provide solutions to issues experienced across the exhibitions industry.

As Director of Freeman in EMEA’s Digital Products division, Adam is responsible for overseeing the company’s digital portfolio and driving its overall strategy, ensuring the business is constantly developing innovative new ways to enable the seamless delivery of events for organisers’ and exhibitors’ and memorable experiences for attendees.




  • Explori is delighted to continue to partner with Transform for the Europe edition of their conference. The guiding ethos of transformation through data, insight and technology is one which we support wholeheartedly.
    Sophie Holt
    Head of Marketing, Explori
  • The symposium has helped me to understand the future of technology in events, its potential impact on the industry and how we should react.
    AMR's Data and Digital Strategy Events Symposium, London, December 2016
  • I thought the symposium was excellent, insightful and informing about the state of play in the events industry and its future direction.
    AMR's Data and Digital Strategy Events Symposium, London, December 2016
  • I found the day thoroughly interesting and very relevant. The event was well organized and it was a very appropriate venue and quality group of speakers and audience.
    AMR's Data and Digital Strategy Events Symposium, London, December 2016
  • It [Transform USA] was, by far, the best conference I have been to yet.
    John Santafarrero
    Chief Analytics Officer, Educational Measures
  • This [Transform USA] was one of the most forward-thinking events about our industry I’ve been to.
    Elizabeth Glau
    CMP, Attendee Experience Manager, International Society for Technology in Education

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Conference Venue

2 Savoy Place, London, WC2R 0BL

Organised by

AMR International
1 Southampton Street
Tel: +44 20 7534 3600


Dates & Location

2 Savoy Place, London, WC2R 0BL
United Kingdom

Wednesday 6th December 2017
9.00am - 5.00pm

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Organised by

AMR Inerational